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to Agoda’s 2025 solo travel report.

to Agoda’s 2025 solo travel report.

The appeal makes sense. Thailand has a deep infrastructure for solitude that does not require sacrificing comfort. The retreats mentioned above cater specifically to solo travellers; Kamalaya in particular reports around 60% of its guests arriving alone. For urban visitors, Bangkok itself offers pockets of unexpected calm: temple grounds, canal-side coffee shops, and neighbourhood parks that sit at a different pace from the city’s surface energy.
https://thethaiger.com/wp-content/uploads/2026/05/Featured-Image-Template-1-8.jpg The PTT Metro Foerest in East Bangkok that offers a very quiet and natural space in the cityscape
The trend also carries into business travel. The Hilton report found that 27% of business travellers actively seek time alone during work trips, and 54% said they would take a work trip partly to get a break from home obligations. Bangkok, as a MICE destination, benefits directly from this; it is a city where the gap between a conference schedule and a restorative evening is very small. 3. Home comforts as the new carry-on

The third travel trend is perhaps the most personally recognisable for long-term expats: the desire to maintain familiar routines while travelling. The report found that 64% of pet owners prioritise their pet’s needs when booking accommodation, 79% of travellers find comfort in familiar food even away from home, and 77% enjoy exploring local grocery stores as a form of tourism in itself.

Bangkok is unusually well-suited to this. The city has a mature pet-friendly hotel market across multiple price points, a network of international supermarkets, Villa Market, Tops, Gourmet Market, Foodland, that function as both a comfort resource for expats and a curiosity for tourists, and a food culture so embedded in daily life that the line between comfort eating and culinary exploration barely exists.
https://thethaiger.com/wp-content/uploads/2026/05/Featured-Image-Template-2-9.jpg Photo byMonoliza21 from Getty Images Cooking classes have become one of Bangkok’s signature tourist activities precisely because Thai food is already comfort food for a significant share of the world’s travellers before they even land. 4. Generation permutations — the expanded family holiday

Multi-generational travel is growing across the Asia Pacific faster than anywhere else in the world. Hilton’s APAC-specific research found that 60% of families in the region have taken or are planning a “skip-generation” holiday, grandparents and grandchildren travelling without the middle generation, rising to 86% in China and 79% in India. Both countries are among Thailand’s most important and fastest-growing source markets.

The resort infrastructure to accommodate this already exists and is extensive. Properties across Phuket, Koh Samui, and Pattaya have been building multi-generational offerings for years, connecting rooms, supervised kids’ programmes, adult spa facilities, and shared cultural activities that work for a five-year-old and a seventy-year-old simultaneously. Bangkok’s family hotel sector has also matured significantly, with several major properties offering dedicated family suites and children’s programming alongside adult amenities.
https://thethaiger.com/wp-content/uploads/2026/05/Featured-Image-Template-3-4.jpg The kids playground in Conrad Bangkok | Photo from the Hilton
The Hilton report found that 84% of travellers plan to seek out opportunities for the whole family to play together in 2026, and 60% of APAC skip-gen travellers cite strengthening family bonds as their top motivation. Thailand, with its combination of beach resorts, cultural sites, accessible food, and child-friendly infrastructure, is built for exactly this. 5. Inheritourism — travel habits passed down through the generations

The fifth travel trend is one that Thailand has been benefiting from for years without naming it. The Hilton report found that 66% of travellers say their parents shaped their hotel choices, [...]
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