Source @thailand_news
*Karon add another 834 sale enquiries, each ranking in its respective top eight. The bedroom shape of each area
ooms. This is where families and space-seeking buyers look. Its condo market is the cheapest on the island at 32,669 baht per square metre, the inverse of almost everywhere else. Rental and sale enquiries by area:
Area Rental enquiries Sale enquiries Choeng Thale 6,628 3,326 Rawai 5,108 2,428 Chalong 3,420 n/a top 8 Kathu 3,532 858 Patong 3,468 1,468 Wichit 2,990 688 Kamala 2,718 1,172 Si Sunthon 1,964 832
*Karon add another 834 sale enquiries, each ranking in its respective top eight. The bedroom shape of each area
One of the clearest takeaways from the data is that each neighbourhood has its own demand profile by unit size. Building the wrong product in the wrong location is how supply mismatches develop.
Area Studio 1 bed 2 bed 3 bed 4+ bed Choeng Thale 9% 34% 26% 18% 12% Rawai 9% 34% 25% 23% 9% Kathu 20% 47% 13% 14% 7% Patong 37% 34% 15% 3% 8% Chalong 6% 26% 29% 28% 10% Wichit 17% 46% 16% 14% 6% Kamala 8% 33% 31% 21% 6% Si Sunthon 4% 5% 28% 43% 16%
In Kenner’s framing, geography is product.
https://thethaiger.com/wp-content/uploads/2026/06/19594625-628a-4711-860e-81410782e0ec-2.jpg What buyers are actually spending
The median purchase budget across all 15,586 sale enquiries is 7.5 million baht. A luxury tail of ultra-high budgets pulls the mean far above the median, which is why the median is the right number to anchor on when reading the market.
Purchase budget (THB) Enquiries Under 5 million 5,826 5 to 10 million 3,414 10 to 20 million 4,068 20 to 50 million 1,140 Over 50 million 1,112
Condos and apartments dominate purchase intent with 8,094 enquiries, ahead of houses and villas (4,920), land (948), hotels (624), townhouses (530), and shophouses (234). By size, one-bedrooms lead purchase demand with 3,696 enquiries, followed closely by two-bedrooms (3,146) and three-bedrooms (3,060). The March spike that came and went
One month in the data deserves its own mention. In March 2026, sale enquiries more than doubled January’s level, and the median purchase budget jumped from 6 million baht to 14 million baht. In April, both figures reverted almost entirely to baseline.
The driver was not a handful of ultra-luxury deals distorting the average. The cheapest budget segment (under 5 million baht) fell from 42% to 21% of all March demand, while the 10-to-20-million mid-market tripled from 18% to 53%, before snapping back in April. A higher-budget buyer cohort showed up in March, shifted the centre of the market upward, and then left. Sale demand’s share of total enquiries hit 45% in March, up from 18% in December, before settling back to 29%.
For sellers and developers, March is the window to watch. Monthly demand across the full period:
Month Rental enquiries Sale enquiries Sale share Median sale budget Median rent/month December 2025 8,514 1,902 18% 6.0M THB 33,000 THB January 2026 9,720 2,584 21% 5.7M THB 30,000 THB February 2026 5,692 2,400 30% 6.0M THB 30,000 THB March 2026 5,878 4,746 45% 14.0M THB 35,000 THB April 2026 4,614 2,062 31% 6.0M THB 40,000 THB May 2026 4,624 1,892 29% 6.2M THB 38,000 THB What property actually costs per square metre
Across the full period, the median price of condos that buyers enquired on was 91,757 baht per square metre. For houses and villas, it was 56,666 baht per square metre.
The gap between the west coast premium and the east side value play is substantial. Choeng Thale condos, at around 126,600 baht per square metre, are nearly four times the price of Si Sunthon condos.
Area Condo/apartment (per sqm) House/villa (per sqm) Choeng Thale 126,600 THB 85,784 THB Kamala 107,142 THB 50,904 THB Karon 95,238 THB 77,586 THB Rawai 91,666 THB 68,000 THB Chalong 91,666 THB 53,280 THB Patong 88,016 THB 72,918 THB Kathu 69,782 THB 41,028 THB Wichit 66,666 THB 33,831 THB Si Sunthon 32,669 THB 49,583 THB
Two patterns stand out. First, condos out-price villas per square metre across almost every area, because condo demand concentrates on prime beachfront land where per[...]
← Back to newsArea Rental enquiries Sale enquiries Choeng Thale 6,628 3,326 Rawai 5,108 2,428 Chalong 3,420 n/a top 8 Kathu 3,532 858 Patong 3,468 1,468 Wichit 2,990 688 Kamala 2,718 1,172 Si Sunthon 1,964 832
*Karon add another 834 sale enquiries, each ranking in its respective top eight. The bedroom shape of each area
One of the clearest takeaways from the data is that each neighbourhood has its own demand profile by unit size. Building the wrong product in the wrong location is how supply mismatches develop.
Area Studio 1 bed 2 bed 3 bed 4+ bed Choeng Thale 9% 34% 26% 18% 12% Rawai 9% 34% 25% 23% 9% Kathu 20% 47% 13% 14% 7% Patong 37% 34% 15% 3% 8% Chalong 6% 26% 29% 28% 10% Wichit 17% 46% 16% 14% 6% Kamala 8% 33% 31% 21% 6% Si Sunthon 4% 5% 28% 43% 16%
In Kenner’s framing, geography is product.
https://thethaiger.com/wp-content/uploads/2026/06/19594625-628a-4711-860e-81410782e0ec-2.jpg What buyers are actually spending
The median purchase budget across all 15,586 sale enquiries is 7.5 million baht. A luxury tail of ultra-high budgets pulls the mean far above the median, which is why the median is the right number to anchor on when reading the market.
Purchase budget (THB) Enquiries Under 5 million 5,826 5 to 10 million 3,414 10 to 20 million 4,068 20 to 50 million 1,140 Over 50 million 1,112
Condos and apartments dominate purchase intent with 8,094 enquiries, ahead of houses and villas (4,920), land (948), hotels (624), townhouses (530), and shophouses (234). By size, one-bedrooms lead purchase demand with 3,696 enquiries, followed closely by two-bedrooms (3,146) and three-bedrooms (3,060). The March spike that came and went
One month in the data deserves its own mention. In March 2026, sale enquiries more than doubled January’s level, and the median purchase budget jumped from 6 million baht to 14 million baht. In April, both figures reverted almost entirely to baseline.
The driver was not a handful of ultra-luxury deals distorting the average. The cheapest budget segment (under 5 million baht) fell from 42% to 21% of all March demand, while the 10-to-20-million mid-market tripled from 18% to 53%, before snapping back in April. A higher-budget buyer cohort showed up in March, shifted the centre of the market upward, and then left. Sale demand’s share of total enquiries hit 45% in March, up from 18% in December, before settling back to 29%.
For sellers and developers, March is the window to watch. Monthly demand across the full period:
Month Rental enquiries Sale enquiries Sale share Median sale budget Median rent/month December 2025 8,514 1,902 18% 6.0M THB 33,000 THB January 2026 9,720 2,584 21% 5.7M THB 30,000 THB February 2026 5,692 2,400 30% 6.0M THB 30,000 THB March 2026 5,878 4,746 45% 14.0M THB 35,000 THB April 2026 4,614 2,062 31% 6.0M THB 40,000 THB May 2026 4,624 1,892 29% 6.2M THB 38,000 THB What property actually costs per square metre
Across the full period, the median price of condos that buyers enquired on was 91,757 baht per square metre. For houses and villas, it was 56,666 baht per square metre.
The gap between the west coast premium and the east side value play is substantial. Choeng Thale condos, at around 126,600 baht per square metre, are nearly four times the price of Si Sunthon condos.
Area Condo/apartment (per sqm) House/villa (per sqm) Choeng Thale 126,600 THB 85,784 THB Kamala 107,142 THB 50,904 THB Karon 95,238 THB 77,586 THB Rawai 91,666 THB 68,000 THB Chalong 91,666 THB 53,280 THB Patong 88,016 THB 72,918 THB Kathu 69,782 THB 41,028 THB Wichit 66,666 THB 33,831 THB Si Sunthon 32,669 THB 49,583 THB
Two patterns stand out. First, condos out-price villas per square metre across almost every area, because condo demand concentrates on prime beachfront land where per[...]